전동킥보드 라임 쥬서 직업 테크 트리 : 지역 사용자 획득 관리자 - Regional User Acquisition Manager / 로컬 운영 - Local Operations
회사소개 (Lime)
전동킥보드 라임의 간단한 회사 소개와 비전에 대해서 이야기를 하고 있습니다.
Lime is a smart-mobility provider that offers cities an array of mobility products including Lime-S electric scooters. Lime aims to revolutionize mobility in cities and campuses by empowering residents with cleaner, more efficient, and affordable transportation options that improve urban sustainability.
We are looking for someone to lead local and regional marketing efforts (online/offline/email marketing) for the Benelux, France and Iberia regions to grow our user base and brand awareness at the local level.
You are a resourceful, strategic networker, with the ability to dream up, execute and analyze a local and regional marketing plan. You are comfortable meeting new people, pitching partnership concepts, project managing across departments, and mining data for insights. You have a strong business sense, and you understand how local marketing can positively impact the P/L. While we move quickly, sometimes in a state of ambiguity, we keep the focus on quality.
주요 업무 (What You'll Do)
지역 사용자 획득 관리자로서의 업무에 대해서 언급하고 있습니다.
What You'll Do
- Initiate and execute online user acquisition campaigns and offline activations to boost demand for the region
- Continuously analyze results, A/B test, and optimize campaigns in order to generate learnings and improve strategies
- Create playbooks and best practices for markets within your region to foster partnerships with local businesses that generate demand
- Amplify impact and brand stories through local channels
- Plan and execute events that increase ridership, awareness, and advance our policy goals
- Development/execution/evaluation of marketing campaigns, content generation, partnerships, external community outreach, and events
- Collaborate with the operations team to create and execute plans that improve rider experience
- Optimize brand perception through quality execution
- Generate local community insights that drive strategic operations and marketing decisions
- Experiment, learn, evolve and share with counterparts and partners
- Primary KPIs will be centered around demand growth, rider acquisition and retention, brand awareness and preference, customer satisfaction, rider compliance with city regulations, and overall business growth as measured by revenue
자격 요건 (About You)
지역 사용자 획득 관리자로서의 자격 요건에 대해서 언급하고 있습니다.
Experience and Skills
- 5+ years of experience in online/offline/email marketing and business development
- Resourcefulness: You can make it happen with minimal direction
- Strategy: You can click into the big picture
- Execution: You have high standards for quality and speed
- Intuition: You have great instincts that lead to great decisions
- Analytics: Your data chops can help you prove/disprove your strong hypotheses
- Proficient in Excel with the desire to build your data analytics skill set
- Attitude: You are a passionate, collaborative, positive team player
- Preferred qualifications: Leadership experience; background in mobility, tech, or field marketing leadership for high-profile brand, content creation background, email marketing experience
혜택 (What we offer)
전동킥보드 라임에 합류하게 됨으로서 얻게될 수 있는 기회에 대해서 언급하고 있습니다.
What We Offer
- Opportunity to revolutionise transportation in your hometown with the leader in urban mobility solutions
- A position that offers a variety of career and resume building experiences with the fastest growing startup of 2018
- Scale with a rapidly growing organisation, with tons of opportunity for growth
- Play a role in the transformation of urban mobility and sustainability
- Work with a team of fun and motivated individual
- Competitive salary and benefits
We here at Lime strive to build a workforce comprised of individuals with diverse backgrounds, abilities, minds, and identities that will help us to grow, not only as a company, but also as individuals. Lime is an Equal Opportunity Employer.
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